Facebook as marketing machine?

A short video (approx 15 mins) by Mike Lazerow of Buddy Media on how businesses can use social networks (like Facebook) to effectively market to customers. The focus, says Lazerow, is on "cutting through the noise" and building interactive applications that engage and draw in potential customers.

I can say personally that this has worked for me (to a certain extent) with Twitter. I've found that I'm more likely to purchase something from someone I've interacted with, or to bookmark their website to buy from later. I'm also more likely to attend events I receive Facebook event invites for (in the case of local films).

There's a lot to be said for finding your customer, being personable, and making it easy for them to purchase your product or service.

Of course, the opposite end of that spectrum are the sellers who are so annoyingly persistent with their updates and tweets that you just want to un-follow them as quickly as possible!

Blogged with the Flock Browser