The presentation, by Gerry McKiernan at Iowa State, is divided into two parts: Web 2.0/Facebook and Niche Online Social Networks. He focuses on how libraries can use niche social networks to engage users, but most of the information is just as applicable for other groups looking to expand their outreach and marketing efforts.
McKiernan does a good job of introducing different niche groups and the online social networks each group is most likely to frequent. Facebook is discussed more than other groups, but the information is valuable for anyone looking to expand their reach with niche groups.
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